Enroll Course: https://www.coursera.org/learn/corporate-entrepreneurs-business-model
If you’re looking to sharpen your skills in business design and want to make your corporate ventures more viable and strategically sound, the Coursera course ‘Building the Business Model for Corporate Entrepreneurs’ is an excellent choice. Led by Dan Gordon, a respected faculty member from the University of Maryland and an expert in business modeling, this course provides a comprehensive framework for developing and applying the Business Model Canvas to real-world corporate challenges.
The course is thoughtfully structured into four modules that guide learners through the core concepts of business modeling, customer discovery, segmentation, and creating a viable business model tailored for corporate ventures. Starting with an introduction to value creation and delivery, it then dives into practical methods for identifying genuine customer needs through interviews and validation, ensuring your approach is data-driven and customer-focused. The segmentation and MVP development modules help refine your target market and product fit, culminating in a detailed business model that aligns with your corporate goals.
What sets this course apart is its applied methodology, focusing on real-world applications rather than theory alone. Participants will emerge equipped with tools to map out nine crucial elements of a successful business model—Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure—making it highly valuable for entrepreneurs, managers, and innovation teams.
I highly recommend this course for anyone involved in corporate innovation or looking to bring a more systematic approach to business planning. Whether you’re launching a new venture within a corporation or seeking to revamp an existing business process, this course offers actionable insights and practical skills to drive success.
Enroll Course: https://www.coursera.org/learn/corporate-entrepreneurs-business-model