Enroll Course: https://www.coursera.org/learn/uva-darden-advanced-business-strategy-ar
In today’s rapidly evolving business landscape, a strong understanding of strategy is paramount for success. Coursera’s “Advanced Business Strategy” course, offered in Arabic, provides a comprehensive toolkit for dissecting and shaping corporate direction across various dimensions. This specialisation series is designed to elevate your strategic analysis skills, equipping you with the knowledge to navigate competitive dynamics, corporate strategy, international expansion, and non-market strategies.
The course meticulously breaks down complex strategic concepts into digestible modules. The “Dynamic Strategy” unit delves into the critical importance of adaptability, using cautionary tales of industry giants like Studebaker and Kodak to highlight the perils of failing to evolve. You’ll learn to conduct a competitive lifecycle analysis, a skill immediately put into practice with a case study on Sony.
Next, the “International Strategy” module tackles the complexities of globalization. It addresses the strategic questions of where and how to compete in foreign markets, presenting the pros and cons of international market entry. The module culminates in an internationalisation analysis, applied to a case study of Orascom Telecom.
“Diversification Strategy” explores how companies can leverage their current market position for greater profitability. This unit examines the scope of a company’s business, the financial, operational, and strategic drivers behind expansion and diversification, and the underlying theories of why a company exists. You’ll develop a diversification matrix and apply it to a Disney case study.
Finally, the “Stakeholder Strategy” module focuses on how corporate values can translate into tangible business value. It emphasizes stakeholder management as a framework for considering ethical implications in corporate strategy, analyzing the impact of company decisions on primary and secondary stakeholders. This unit equips you to complete a stakeholder analysis, with a practical application to GE Healthcare.
Overall, “Advanced Business Strategy” is a highly recommended course for anyone looking to deepen their strategic thinking. The case study approach makes the learning practical and engaging, and the comprehensive syllabus covers essential areas of modern business strategy. Whether you’re a student, an aspiring business leader, or an experienced professional, this course offers invaluable insights and actionable tools.
Enroll Course: https://www.coursera.org/learn/uva-darden-advanced-business-strategy-ar