Enroll Course: https://www.coursera.org/learn/gabr
In the dynamic world of business, understanding strategic decision-making is paramount. For anyone looking to delve deeper into the theoretical underpinnings of business research and strategic analysis, Coursera’s “Game Theoretic Analysis for Business Research (1)” is an exceptional course. Taught in Mandarin, this course offers a robust introduction to game theory and its practical applications in a variety of business contexts.
The course effectively demystifies the process of using theoretical models in business research, with a particular focus on environments involving multiple decision-makers. It highlights the crucial role of ‘incentives’ and their economic and managerial implications. The instructors masterfully explain the core research tool of game theory, using clear principles and illustrative case studies to make complex concepts accessible.
What sets this course apart is its emphasis on research methodology. While case studies are used, they serve as vehicles to understand the ‘how’ of research rather than being the sole focus. This approach equips learners with the ability to construct and analyze models in multi-decision-maker scenarios, a skill invaluable for tackling real-world business challenges.
The syllabus is thoughtfully structured, beginning with an overview and essential optimization theory, including applications in pricing and inventory management. Subsequent weeks delve into the nuances of game theory, covering static and dynamic games under complete information, with applications in retail competition and supply chain dynamics. Specific modules tackle critical business strategy topics such as channel selection, the impact of return policies on supply chain collaboration, the strategic implications of online advertising for competitors, and platform strategies in the sharing economy, exemplified by ride-sharing services.
Upon completion, students will gain a solid understanding of game theory’s fundamental concepts, applications, and scope. They will appreciate the significance of theoretical research in business and acquire the skills to conduct basic theoretical research in business contexts involving multiple decision-makers. This course is highly recommended for students, researchers, and business professionals seeking to enhance their analytical and strategic thinking capabilities.
Enroll Course: https://www.coursera.org/learn/gabr