Enroll Course: https://www.coursera.org/learn/competitivestrategyzh
In today’s dynamic business landscape, understanding competitive strategy is paramount for success. Coursera’s “Competitive Strategy (Chinese Version)” offers a valuable opportunity to delve into this critical subject, particularly for those who prefer learning in Chinese. This course, a translated rendition of the well-regarded English original, bridges language barriers by providing English videos with Chinese subtitles, a translated course interface, and Chinese support.
Structured into six modules, the course uses the fundamental tools of game theory to analyze how firms navigate strategic decision-making in interdependent environments. It explores how one’s actions impact competitors’ profits and vice versa, equipping learners with the knowledge to gain a competitive edge.
The syllabus is thoughtfully designed to cover a comprehensive range of strategic concepts. We begin with “Take Care of Your Competitors,” introducing basic game theory concepts, strategic interactions, and the crucial idea of Nash Equilibrium and the Prisoner’s Dilemma. Understanding how simultaneous and sequential games unfold is key here.
Following this, “Why Firms Work Together” shifts focus to cooperation, exploring why firms sometimes collaborate rather than compete, and the factors that foster or hinder such partnerships. This is followed by “Complementary Products and Strategic Partnerships,” which delves into the economic significance of complementary products, product bundling, switching costs, and the importance of coordination in strategic alliances.
The course then moves to practical market entry strategies in “Entering a New Market.” It covers tools for assessing market attractiveness and strategies for successful market entry, as well as defensive measures incumbent firms employ to deter new competitors.
“Why Worry About Research and Development” tackles the strategic questions surrounding R&D, highlighting that while luck plays a role, innovation is often the result of deliberate effort.
Finally, “Designing Products Wisely” focuses on product design as a strategic tool to mitigate competitive pressures. It explores common strategies for product design and pricing, and the inherent trade-offs involved.
Overall, “Competitive Strategy (Chinese Version)” is a highly recommended course for anyone looking to deepen their understanding of business strategy through the lens of game theory. The accessibility provided by the Chinese translation makes complex economic and strategic concepts more approachable, fostering a robust learning experience.
Enroll Course: https://www.coursera.org/learn/competitivestrategyzh