Enroll Course: https://www.coursera.org/learn/attract-and-engage-customers-ua
In the ever-evolving landscape of digital marketing, effectively attracting and converting customers is paramount for any business. The Coursera course, “Залучення клієнтів за допомогою цифрового маркетингу” (Customer Acquisition through Digital Marketing), serves as a crucial second step in Google’s Digital Marketing & E-commerce Certificate, and it absolutely delivers on its promise.
This course dives deep into the core strategies that power online customer acquisition: Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Display Advertising. It masterfully breaks down the customer journey through the marketing funnel – from awareness to consideration, conversion, and finally, loyalty. What makes this course particularly valuable is its practical approach. You don’t just learn the theory; you learn how to apply digital marketing tactics to guide potential customers through each stage of this funnel.
The syllabus is comprehensive and logically structured. It begins with an “Introduction to Customer Acquisition and Relationship Building in Digital Marketing,” where you’ll revisit the marketing funnel stages and learn how to convert leads into buyers and loyal customers. The course emphasizes understanding consumer goals and pain points using customer personas, which is essential for targeted marketing.
Next, you’ll get a solid grasp of the “Concepts of Search Engine Optimization (SEO).” This section demystifies how search engines like Google work, how websites are ranked, and crucially, how to conduct effective keyword research – the bedrock of any successful SEO strategy.
The “Application of Search Engine Optimization (SEO)” module takes this knowledge and turns it into actionable skills. You’ll learn how to optimize your website with content, images, and links, making it more understandable for search engines. The course also covers crafting compelling title tags and implementing structured data markup, all designed to help users and search engines find what they need. Furthermore, you’ll be introduced to SEO tools for analyzing search performance and user behavior, empowering you to track and improve your efforts.
Finally, the “Search Engine Marketing (SEM) and Display Advertising” section introduces you to the world of paid advertising. You’ll learn about Search Engine Marketing (SEM) and Google Display Ads, and gain the skills to create effective ads for search results and display networks. The course concludes by equipping you with the knowledge to apply and refine your display advertising campaigns.
Overall, “Залучення клієнтів за допомогою цифрового маркетингу” is an excellent course for anyone looking to build a strong foundation in digital customer acquisition. Its practical insights, clear explanations, and focus on actionable strategies make it a highly recommended component of the Google Digital Marketing & E-commerce Certificate.
Enroll Course: https://www.coursera.org/learn/attract-and-engage-customers-ua