Enroll Course: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-customer-value
In today’s competitive marketplace, understanding how to price products effectively is more crucial than ever. The Coursera course “Customer Value in Pricing Strategy,” developed by the Darden School of Business, offers an insightful journey into leveraging customer value and psychology to optimize pricing strategies. Unlike traditional cost-based pricing, this course emphasizes understanding your customers’ willingness to pay and using psychological insights to craft better deals and discounts.
The course is structured into four engaging modules:
1. **Understanding Customer Value** — This module lays the foundation by explaining what customer value really is and its importance in setting the right price. It also explores how value-based pricing works in developing economies.
2. **Implementing Value-based Pricing** — Here, you learn practical tools like the price piano, price ladder, and incentive curves to align prices with demand and customer perception.
3. **Measuring Customer Preferences** — This section introduces methods such as surveys and conjoint analysis to gauge customer willingness to pay accurately.
4. **Considering Human Nature and Psychology** — The final part discusses behavioral drivers affecting purchase decisions, including mental accounting and framing prices effectively.
What sets this course apart is its application-oriented approach, with real-world case studies like the Portland Trail Blazers and Fidelity Investments. These examples help translate theory into practice, making it easier to implement in your own business.
I highly recommend this course for marketing professionals, entrepreneurs, and anyone interested in mastering the art of demand-based pricing. The skills learned here can significantly boost your revenue and profit margins by aligning your pricing with customer value and behavior.
Whether you’re new to pricing strategies or looking to refine your approach, this course provides valuable insights and practical tools to elevate your pricing game.
Enroll Course: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-customer-value