Enroll Course: https://www.coursera.org/learn/digital-channel-planning-ecommerce-strategy
In today’s rapidly evolving digital landscape, understanding how to effectively plan and execute across various digital channels is paramount for any business aiming for success. The “Digital Channel Planning and E-Commerce Strategy” specialization on Coursera, offered by the Digital Marketing Institute, is a comprehensive program designed to equip learners with the confidence and knowledge needed to navigate this complex terrain.
The course begins by tackling the intricacies of channel planning, highlighting the challenges marketers face. It masterfully breaks down both inbound and outbound strategies, emphasizing cross-media planning and the crucial digital channel mix, including the ever-important mobile marketing. The syllabus then delves into the specifics of each channel, covering essential areas like social media marketing, content strategy, search engine marketing (SEO and paid search), and the art of crafting effective email marketing campaigns.
Moving into outbound strategies, the specialization explores the fundamentals of display and video advertising, offering practical guidance on setting up and managing platforms like YouTube. It illuminates the benefits of display advertising and outlines best practices for both display and video campaigns, along with key digital display tactics.
Perhaps one of the most critical aspects covered is e-commerce. This module demystifies the e-commerce business model, detailing the associated business requirements and the strategic decisions that stem from a clear value proposition. Learners will gain insight into the strengths and limitations of various e-commerce solutions and common payment methods. Furthermore, the course concludes by guiding students through planning and implementing a robust social customer service strategy, a vital component for building customer loyalty and brand reputation.
Overall, this specialization is an invaluable resource for anyone looking to enhance their digital marketing expertise. It provides a structured, in-depth look at how to strategically leverage digital channels for e-commerce success. Whether you’re a seasoned marketer looking to refine your skills or a beginner eager to enter the field, this course offers actionable insights and a solid foundation for career advancement.
Enroll Course: https://www.coursera.org/learn/digital-channel-planning-ecommerce-strategy