Enroll Course: https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital
In the rapidly evolving world of digital marketing, gaining practical knowledge and skills is essential for any aspiring marketer or business owner. Coursera’s course ‘Atrair e Engajar Clientes com Marketing Digital’ stands out as a comprehensive and hands-on program designed to equip learners with the essential tools to attract and engage online customers effectively. This course is the second installment in Google’s seven-part Digital Marketing and E-commerce Certificate series, highlighting its credibility and industry relevance.
From the outset, the course provides a clear overview of how to harness the power of SEO, SEM, and online advertising to draw potential clients into your marketing funnel. The syllabus is well-structured, guiding learners through understanding customer personas, stages of the marketing funnel—awareness, consideration, conversion, and loyalty—and strategic tactics for each phase. The segment on using customer personas to tailor marketing efforts is particularly valuable, as it emphasizes customer-centric strategies.
The SEO module delves into fundamental concepts such as how Google’s search algorithm works, keyword research, content optimization, link building, and tagging with structured data. Learners also get hands-on experience using SEO tools to analyze site performance and user behavior, which are vital skills for any digital marketer.
In addition, the course covers SEM and display advertising, teaching students how to craft compelling ads for search engines and visual platforms. The practical advice on creating effective ad campaigns and continually optimizing them ensures that learners can apply their knowledge immediately.
I highly recommend this course for its practical approach, clarity, and the actionable skills it imparts. Whether you’re a beginner or someone looking to refine your digital marketing strategies, this course provides valuable insights and techniques that can significantly enhance your online marketing efforts.
Overall, ‘Atrair e Engajar Clientes com Marketing Digital’ is a compelling choice for anyone eager to excel in digital marketing, backed by Google’s authoritative expertise. Enroll today to start transforming your digital marketing skills and attract more customers online!
Enroll Course: https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital