Enroll Course: https://www.coursera.org/learn/attract-and-engage-customers
In today’s digital age, mastering marketing skills online is essential for businesses and entrepreneurs alike. The Coursera course titled ‘Attract and Engage Customers with Digital Marketing’ offers an in-depth exploration of key digital marketing strategies that can significantly boost your online presence and customer engagement. As part of the Google Digital Marketing & E-commerce Certificate, this course is designed to equip learners with practical skills in SEO, SEM, and display advertising.
The course begins by delving into the marketing funnel stages—awareness, consideration, conversion, and loyalty—and demonstrates how to effectively guide potential customers through each stage. This foundational understanding is crucial for developing targeted marketing campaigns.
One of the highlights of this course is its focus on SEO. You will review the basics, learn how Google’s search engine operates, and get hands-on experience with keyword research and website optimization. The practical modules on content, images, linking strategies, and structured data markup are particularly beneficial for those looking to improve their website’s search engine rankings.
Furthermore, the course covers Search Engine Marketing (SEM) and display advertising—powerful tools for paid marketing efforts. You’ll learn how to create effective ads for search results and display networks, as well as tips on optimizing your campaigns to maximize ROI.
Overall, this course is highly recommended for digital marketers, small business owners, and anyone interested in enhancing their online marketing skills. It combines theoretical knowledge with practical applications, making it a valuable resource for building a successful digital marketing strategy.
Taking this course can provide you with the tools needed to attract and engage customers more effectively, ultimately driving growth and success in your digital endeavors.
Enroll Course: https://www.coursera.org/learn/attract-and-engage-customers