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In today’s digital landscape, data fuels the multi-billion dollar marketing industry, enabling targeted advertising, campaign tracking, and customer engagement. However, recent regulations like GDPR and CCPA have significantly transformed how data is collected, stored, and used, making it crucial for marketers to stay informed.
The Coursera course ‘Digital Marketing Data Regulation & Systems’ offers an in-depth exploration of this evolving industry. Led by expert instructor Ben Silverstein, the course covers essential topics such as Data Management Platforms (DMPs), Walled Gardens, Device and Identity Graphs, as well as key laws and regulations shaping data privacy.
What sets this course apart is its practical approach, providing real-world examples and clear explanations suitable for marketing professionals at all levels. Whether you’re new to digital marketing or looking to update your knowledge on data privacy laws, this course offers valuable insights to navigate the complex regulatory environment.
I highly recommend this course for anyone involved in digital marketing, advertising, or data management. It not only enhances your understanding of data systems but also prepares you to adapt to new regulations confidently, ensuring your marketing strategies remain effective and compliant in a post-cookie world.
Enroll Course: https://www.udemy.com/course/digital-marketing-data-dmps-device-graphs-and-regulation/