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In today’s digital landscape, equipping the hospitality industry with robust e-commerce capabilities is paramount. The “E-commerce for Hotels” course, developed with the support of USAID’s Economic Security Program and the Georgian E-commerce Association, aims to demystify the world of online business for hotel owners and managers. This course is designed to be accessible, affordable, and easy to understand, providing a solid foundation for anyone looking to step into the e-commerce arena.
The curriculum is thoughtfully structured into eight modules, guiding learners through every essential aspect of navigating the e-commerce business. From the foundational concepts of e-commerce and its specific relevance to the hotel industry in Module 1, to the practical steps of creating your first hotel website on the EHOTELSPACE platform in Module 2, the course ensures a hands-on learning experience. Module 3 delves into digital marketing essentials for hospitality, highlighting its crucial role in customer acquisition and retention. Building on this, Module 4 focuses on relationship management, post-sales processes, and the significance of third-party services like reviews and repeat clientele, emphasizing guest experience enhancement through digital tools.
Revenue management takes center stage in Module 5, where learners will explore strategies for competitive pricing and inventory optimization based on market trends and data automation. Module 6 provides a deep dive into online payments, covering general trends, payment system evaluation, security measures (including phishing and SSL), payment method integration, and crucial regulatory aspects like GDPR and risk management. The complexities of distribution are addressed in Module 7, contrasting direct marketing with Online Travel Agency (OTA) strategies and exploring inventory and pricing management.
Finally, Module 8 culminates with best practices for direct bookings, offering real-world case studies and examples from both international and local markets. Throughout the course, learners are encouraged to test their knowledge with effective quizzes, ensuring a comprehensive understanding of the material. This course is an invaluable resource for any hotelier aiming to enhance their online presence and drive direct bookings in a competitive market.
Enroll Course: https://www.udemy.com/course/uoeuevxy/