Enroll Course: https://www.coursera.org/learn/creatividad-en-la-bandeja-de-entrada-marketing-por-correo-electronico
In the ever-evolving landscape of digital marketing, email remains a cornerstone for connecting with customers, driving sales, and fostering loyalty. The “Creatividad en la bandeja de entrada: marketing por correo electrónico” course on Coursera, part of the Google Career Certificate in Digital Marketing and E-commerce, offers a comprehensive deep dive into executing successful email marketing campaigns.
This course is structured to take you from the foundational understanding of email marketing to the practical execution and analysis of your own campaigns. Week one lays the groundwork, introducing the core concepts of email marketing, its utility in achieving business objectives, and the importance of setting SMART goals using frameworks like PESTEL and SWOT analysis. It also emphasizes best practices to ensure your emails are effective and compliant.
The second module delves into the diverse types of email marketing. You’ll explore welcome and acquisition emails, designed to onboard new contacts, as well as engagement emails like promotional offers and newsletters. Crucially, the course also covers retention emails, vital for maintaining customer relationships. A significant takeaway here is learning how to craft compelling emails, write attention-grabbing subject lines, and perfect those all-important preview texts.
Tools are essential for efficient email marketing, and this course doesn’t shy away from them. You’ll learn about creating and segmenting email lists, a critical step for targeted communication. The curriculum highlights popular platforms like HubSpot and Mailchimp, explaining their functionalities. Furthermore, it addresses the important aspect of crisis management and how to rectify mistakes in email marketing, a valuable skill for any marketer.
Measuring the success of your efforts is paramount. The fourth module focuses on key metrics such as open rates, click-through rates, unsubscribe rates, complaints, conversion rates, and bounce rates. You’ll gain practical experience in tracking, measuring, and analyzing campaign performance, culminating in learning how to present these results effectively to stakeholders through well-crafted campaign reports.
The capstone of the course is the opportunity to execute your own email marketing campaign. Using a provided fictional business, you’ll apply all the strategies and tools learned. This hands-on project involves setting SMART objectives, segmenting your audience, sending a series of emails, and finally, analyzing and presenting the results. It’s a fantastic way to solidify your learning and build a practical portfolio piece.
Overall, “Creatividad en la bandeja de entrada: marketing por correo electrónico” is an excellent course for anyone looking to enhance their email marketing skills. It balances theoretical knowledge with practical application, equipping learners with the confidence and competence to run impactful email campaigns. Highly recommended for aspiring digital marketers and businesses aiming to leverage the power of email.
Enroll Course: https://www.coursera.org/learn/creatividad-en-la-bandeja-de-entrada-marketing-por-correo-electronico