Enroll Course: https://www.coursera.org/learn/creatividad-en-la-bandeja-de-entrada-marketing-por-correo-electronico

Introduction to the Course

If you’re looking to up your marketing game, Coursera’s ‘Creatividad en la bandeja de entrada: marketing por correo electrónico’ is a must-take course. This course is part of Google’s Digital Marketing and E-commerce Certificate and teaches you the intricacies of email marketing, one of the most efficient channels in digital marketing strategies today.

What You’ll Learn

The course begins with a thorough introduction to email marketing. You’ll grasp the fundamental principles of how it works and why it’s indispensable for achieving business objectives. Using analytical tools like PESTEL and SWOT, you will set SMART goals for your email marketing strategies. By the end of the first week, you’ll understand best practices for executing successful email marketing campaigns.

Diverse Types of Email Marketing

Delve into the types of email marketing, starting with welcome and acquisition emails. The course will guide you on how to create engaging promotional emails and newsletters while also focusing on retention emails that keep your customers coming back. Through practical assignments, you will learn the art of crafting catchy subject lines and engaging preview text.

Essential Tools for Email Marketing

One of the highlights of the course is exploring useful email marketing tools like HubSpot and Mailchimp. You will gain skills in creating and segmenting email lists while learning how to compose effective and appealing emails. Additionally, the module on crisis management prepares you to handle potential pitfalls in your email marketing campaigns.

Data Gathering and Analysis

With email marketing, data is king. This course dives deep into email metrics, examining open rates, click-through rates, and conversion rates. You’ll learn how to measure and analyze campaign outcomes effectively, culminating in an exercise where you’ll create a campaign report to present to your team and stakeholders.

Executing Your Own Campaign

To cap off your learning experience, you will execute your very own email marketing campaign. You’ll work on a fictitious business to apply everything you’ve learned. From goal-setting to list segmentation and conducting the finalized campaign, this hands-on project solidifies your knowledge and skills.

Conclusion

In a world where digital communication moves at lightning speed, mastering email marketing is invaluable. ‘Creatividad en la bandeja de entrada: marketing por correo electrónico’ combines theoretical frameworks with practical applications, giving you the tools you need to succeed in the digital landscape. If you’re serious about enhancing your marketing arsenal, this course comes highly recommended!

Enroll Course: https://www.coursera.org/learn/creatividad-en-la-bandeja-de-entrada-marketing-por-correo-electronico