Enroll Course: https://www.coursera.org/learn/publicidad-digital
If you’re looking to elevate your digital marketing skills, the course ‘Publicidad Digital con Google AdWords’ on Coursera is an exceptional choice. This course provides a thorough introduction to Google Ads, covering both fundamental concepts and advanced techniques that are essential for creating successful advertising campaigns.
From the outset, you’ll learn how to set up and configure your Google Ads account, understand key metrics, and define clear objectives for your campaigns. The course delves deeply into both the Search Network and Display Network, offering practical insights into how each functions and how to optimize your ads within each platform.
One of the highlights of this course is the detailed exploration of the Search Network, where you’ll understand how ad positioning works, how to craft effective ad copy, and how to choose the right keywords and match types. Moving into the Display Network, you’ll gain knowledge on targeting specific audiences, selecting appropriate ad formats, and utilizing YouTube for advertising.
The final module focuses on optimizing your campaigns, teaching you how to manage bids, control budgets, analyze performance metrics, and make data-driven decisions to improve results. This comprehensive approach ensures you’re equipped not just to launch campaigns, but to continually refine and maximize their impact.
I highly recommend this course for digital marketers, small business owners, or anyone interested in mastering Google Ads. It offers a perfect mix of theoretical knowledge and practical skills, making it a valuable resource for achieving measurable advertising success.
Enroll Course: https://www.coursera.org/learn/publicidad-digital