Enroll Course: https://www.udemy.com/course/chinese-google-search-shopping-ads-2023/
Navigating the complexities of Google Ads can be a daunting task, especially for businesses facing language barriers and a scarcity of localized Chinese resources. This is precisely where the Udemy course, ‘Google谷歌搜索和购物广告教程 （最新策略）’ by Alex Xiao, founder and director of Wukong Media, shines.
Alex Xiao, with his extensive experience helping Chinese companies penetrate the Australian market and achieve impressive ROAS, has crafted a course designed to demystify Google Search and Shopping Ads. The course starts from the very basics, guiding you through the creation of these crucial ad types from scratch. It directly addresses the common pitfalls many Chinese businesses encounter, often stemming from misunderstandings of the platform or being misled by agencies lacking genuine expertise.
The curriculum is meticulously structured to provide actionable insights. It delves into the intricacies of Google’s charging mechanisms, helps you define effective campaign goals, and provides a thorough overview of various ad types, including Search, Display, Shopping, Video, and Performance Max. The real-world, live demonstrations are a significant highlight, showcasing the practical application of setting up Search campaigns with a deep dive into keyword research, negative keywords, and essential optimization tips. Similarly, the Shopping campaign section covers product page optimization and crucial ad compliance, ensuring your campaigns are not only effective but also legally sound.
This course is an invaluable asset for business owners, marketers, and employees alike who are looking to gain a solid understanding of how Google Ads operate and how to leverage them for superior performance. If you’re aiming to improve your ad results, increase your business revenue, and avoid the costly mistakes often made by inexperienced advertisers, this course is a highly recommended investment.
Enroll Course: https://www.udemy.com/course/chinese-google-search-shopping-ads-2023/