Enroll Course: https://www.coursera.org/learn/business-chinese
For anyone looking to advance their career in China or with Chinese companies, mastering business Chinese is crucial. I recently completed Coursera’s “中级商务汉语（入职与营销篇）” (Intermediate Business Chinese: Onboarding and Marketing), and I can confidently say it’s an excellent resource for intermediate learners.
This course is specifically designed for foreign learners who already possess a foundational understanding of Mandarin. It’s structured into two main sections: Company Onboarding and Marketing, each covering three modules. The entire course is designed to be completed over six weeks, with approximately five 15-minute video lectures per week, followed by practice exercises and weekly quizzes with peer reviews.
**Course Breakdown and Key Takeaways:**
* **Company Onboarding:** This section is incredibly practical. It covers essential vocabulary and phrases for understanding job advertisements (职位, 薪水, 工作地点, 任职条件), navigating job interviews (应聘面试), and making a good impression on your first day (入职第一天). I particularly appreciated the focus on polite and appropriate language for interacting with colleagues and superiors.
* **Marketing:** This part of the course dives into product introductions (产品介绍), marketing strategies (市场营销), and after-sales service (售后服务). Learning how to describe products (形状, 颜色, 大小) and understanding Chinese marketing culture and customer service interactions, including handling complaints, were invaluable.
**Learning Objectives Met:**
The course successfully aims to enhance listening, speaking, and reading skills in Chinese, equip learners with common business vocabulary and sentence structures, and provide insights into unique Chinese business etiquette and culture. After completing this course, I felt much more confident in my ability to understand recruitment ads, engage in basic interview conversations, and communicate daily with Chinese colleagues. I can also now confidently introduce products and handle basic customer interactions in a marketing and after-sales context.
**Who is this course for?**
This course is ideal for learners who have an intermediate grasp of Chinese, ideally with a vocabulary of 800-1000 basic words. If you’re preparing for a job in China, working with Chinese clients, or simply want to deepen your understanding of the Chinese business world, this course is a fantastic investment.
**Recommendation:**
“中级商务汉语（入职与营销篇）” is a well-structured, practical, and engaging course. It strikes a perfect balance between language acquisition and cultural understanding, making it a highly recommended resource for anyone serious about improving their business Chinese proficiency.
Enroll Course: https://www.coursera.org/learn/business-chinese