Enroll Course: https://www.coursera.org/learn/b2b-marketing
If you’re looking to deepen your understanding of the unique dynamics of Business-to-Business (B2B) marketing on an international scale, the Coursera course ‘International B2B (Business to Business) Marketing’ is an exceptional resource. Part of the ‘International Marketing & Cross Industry Growth’ specialization, this course offers a rich blend of theoretical insights and practical approaches designed to equip learners with the knowledge to thrive in global B2B markets.
The course is structured into three engaging weeks. The first week lays a solid foundation by exploring what B2B marketing entails, emphasizing complex interactions like the buying center and practical methods such as the 4W’s Approach. Learners are introduced to real-world experiences through interviews with practitioners Alex Teo and Prasanna Meduri, providing valuable perspectives on international B2B marketing.
In the second week, the focus shifts to the B2B marketing mix—product, price, place, and promotion. This segment dives into defining customer needs, pricing strategies that consider the B2B2C model, distribution channels, and effective communication methods. It ensures learners understand how these elements are tailored to meet specific organizational and customer requirements.
The final week explores opportunities for Cross Country and Cross Industry Growth (CCCI). Through case studies at Rolls Royce and ThyssenKrupp, learners discover how companies can expand beyond borders and industries by leveraging innovation and strategic planning. The week culminates in a comprehensive final quiz to consolidate all learning.
Overall, this course is highly recommended for marketers, entrepreneurs, and business students aiming to excel in international B2B contexts. Its practical insights, case studies, and expert interviews make it a valuable addition to any professional development library. Enroll now to elevate your understanding of global B2B marketing strategies!
Enroll Course: https://www.coursera.org/learn/b2b-marketing