Enroll Course: https://www.coursera.org/learn/international-marketing-entry-execution
If you’re aiming to elevate your understanding of global marketing strategies, Coursera’s ‘International Marketing Entry and Execution’ course is an excellent choice. This course is the second part of a comprehensive specialization on International Marketing & Cross Industry Growth, focusing deeply on consumer behavior, entry strategies, targeting, positioning, and innovative marketing approaches in an international context.
The course is thoughtfully structured into four weeks, each targeting critical aspects of international marketing. Week 1 dives into Business-to-Consumer (B2C) marketing, exploring Consumer Science Investigation (CSI) and real-world applications through interviews with marketing specialists. Week 2 emphasizes Entry, Targeting, and Positioning strategies, guiding learners through macro and micro analytical approaches, including segmentation bases and the 3Cs framework.
Week 3 extends to the marketing mix—Product, Promotion, Price, and Place—highlighting their cross-country and cross-industry innovation implications. The final week introduces seven innovative ‘S’ strategies—Social, Small, Simple, Skip, Sports, Screen, and Set Marketing—each offering fresh perspectives for marketing innovation.
The course combines theoretical insights with practical applications, making it suitable for marketing professionals, business students, or entrepreneurs looking to expand globally. I highly recommend this course for its comprehensive content and real-world relevance. Whether you’re launching a product internationally or refining your marketing strategies, this course provides valuable tools and knowledge to succeed.
Take this course to stay ahead in the competitive world of international marketing and learn how to innovate and adapt in diverse markets worldwide.
Enroll Course: https://www.coursera.org/learn/international-marketing-entry-execution