Enroll Course: https://www.coursera.org/learn/major-principal-gifts
Are you looking to elevate your fundraising skills and deepen your understanding of major gift development? The Coursera course “Major and Principal Gifts” offers an in-depth exploration into the strategic and philosophical aspects of securing significant donations. Building upon introductory knowledge, this course guides participants through every stage of major gift development, from prospect identification to stewardship.
The course’s structured modules make it easy to follow and highly practical. In the initial overview, you’ll learn key terminology and the foundational elements that indicate a donor’s potential. The prospect research segment is particularly valuable, teaching how to accurately assess a donor’s capacity for giving and research potential prospects effectively.
A standout feature of this course is its focus on cultivation and relationship-building. You’ll discover how to open the conversation with potential donors, understand their interests, and develop lasting relationships that lead to substantial gifts. The proposal-writing and solicitation modules equip you with the tools to craft compelling proposals and confidently make the ask. Negotiation techniques and closing strategies are also covered to ensure you can secure commitments smoothly.
Finally, the course emphasizes the importance of stewardship—maintaining donor relationships and honoring their contributions through well-structured gift agreements and ongoing engagement strategies.
I highly recommend this course for fundraising professionals, nonprofit staff, and anyone interested in mastering the art of major gift development. Its comprehensive content, practical insights, and actionable strategies make it an invaluable resource for advancing your fundraising career and ensuring long-term success.
Enroll Course: https://www.coursera.org/learn/major-principal-gifts