Enroll Course: https://www.coursera.org/learn/major-principal-gifts
For anyone looking to elevate their fundraising game, the Coursera course “Major and Principal Gifts” is an absolute must-take. Building upon foundational knowledge, this course offers a comprehensive and strategic approach to major gift development that is both insightful and actionable.
From the very first module, “Course Overview: An Introduction to Major and Principal Gifts,” you’re equipped with essential terminology and guided through the development of a robust Major Gifts Program. The course excels at helping you identify the key indicators of substantial giving potential and understand how to effectively motivate prospective donors. It’s a fantastic starting point for anyone new to the field or looking to solidify their understanding.
The subsequent modules delve deeper into the intricate process of major gift development. “The Major and Principal Gift Process” meticulously breaks down prospect research, helping you identify capacity and pinpoint potential donors for your organization. This is crucial groundwork that sets the stage for successful engagement.
“Prospect Cultivation, Strategy Development and Getting the First Appointment” is where the art of building relationships truly shines. You’ll learn how to initiate the cultivation process, understand the objectives of an initial meeting, and most importantly, how to align your approach with a donor’s interests to foster genuine involvement.
When it comes to securing the gift, “Writing the Major Gifts Proposal, Solicitation and Negotiation” is invaluable. This module provides practical guidance on crafting compelling proposals, developing effective solicitation strategies, and mastering the crucial art of making the ask, including negotiation techniques.
Finally, “Structuring, Documenting, and Executing a Major Gift Through Stewardship” ensures that the relationship doesn’t end with the donation. You’ll learn how to properly close a gift, draft compliant gift agreements, and, critically, develop a thoughtful stewardship strategy to nurture long-term donor relationships. This focus on ongoing engagement is what truly sets this course apart.
Overall, “Major and Principal Gifts” on Coursera is an outstanding resource. It’s structured logically, packed with practical advice, and delivered in a way that is both engaging and easy to understand. Whether you’re a seasoned development professional or just starting out, this course will undoubtedly equip you with the skills and confidence to excel in major gift fundraising. Highly recommended!
Enroll Course: https://www.coursera.org/learn/major-principal-gifts