Enroll Course: https://www.udemy.com/course/data-analysis-for-market-research-with-excel-tableau/
Are you looking to unlock the secrets hidden within market data? The ‘Data Analysis for Market Research with Excel & Tableau’ course on Udemy is your comprehensive guide to transforming raw information into actionable business intelligence. This project-based course is a fantastic blend of statistical understanding and business acumen, equipping you with the practical skills needed to excel in market research.
The journey begins with the fundamentals of market research, covering its essential use cases, the step-by-step process, and the critical distinctions between quantitative and qualitative research. You’ll then dive into sourcing and preparing your data, starting with downloading datasets from Kaggle, a treasure trove of information. The course seamlessly integrates browser-based Microsoft Excel, guiding you through essential data manipulation techniques like sorting, filtering, conditional formatting, and pivot tables. Data cleaning is a crucial step, and you’ll learn to accurately handle missing values and duplicates to ensure your analysis is robust.
With your data prepped, the course moves into exploratory data analysis, helping you identify patterns, trends, and key insights. The real magic happens as you apply these skills to specific industry case studies. In the Excel section, you’ll conduct in-depth market research for cosmetic products. This includes segmenting customer data by skin type, analyzing price ranges across categories, evaluating market share, and understanding the correlation between price and customer reviews. You’ll also explore ingredient-based segmentation, product segmentation by gender, product size preferences, and packaging type analysis. Each module provides a clear path to understanding consumer behavior and market dynamics.
Transitioning to Tableau, the course shifts focus to market research for restaurants. Here, you’ll analyze pricing strategies by restaurant type, examine cuisine type and price positioning, and conduct location-based competitor pricing analysis. You’ll also investigate the impact of online ordering on ratings and pricing, and explore the relationship between food prices and customer ratings. The visual power of Tableau will bring these insights to life, allowing for intuitive understanding of complex market landscapes.
Finally, the course touches upon the future of data analysis by introducing AI-driven insights, where you can leverage artificial intelligence to automatically extract valuable information from any dataset.
Why is market research so vital? It empowers businesses to understand customer preferences, refine pricing strategies, and gain a competitive edge. By making data-driven decisions, companies can mitigate risks and significantly boost profitability. This course provides the tools and knowledge to do just that.
**What you can expect to learn:**
* Foundational market research concepts, including quantitative vs. qualitative research.
* Data cleaning techniques for accuracy.
* In-depth cosmetic market analysis using Excel (segmentation, pricing, market share, correlations).
* Restaurant market analysis using Tableau (pricing, competition, customer ratings).
* Data visualization with bar charts, pie charts, and scatter plots in Excel.
* Customer preference analysis based on demographics, size, and packaging.
* Leveraging AI for automated data insights.
This course is highly recommended for anyone looking to build a strong foundation in data analysis and market research, providing practical, hands-on experience with industry-standard tools.
Enroll Course: https://www.udemy.com/course/data-analysis-for-market-research-with-excel-tableau/