Enroll Course: https://www.coursera.org/learn/building-a-marketing-plan
In the competitive business landscape, a well-crafted marketing plan is not just an advantage, it’s a necessity for success and sustained market presence. Many companies turn to specialized consulting firms to develop these crucial roadmaps or even oversee their entire marketing operations. Recognizing the immense importance of this skill, Coursera offers a foundational course, “بناء خطة التسويق | Building a Marketing Plan,” designed to illuminate the essential elements of creating an effective marketing strategy.
This introductory course provides a comprehensive yet accessible overview of key marketing plan components. It delves into the critical aspects of evaluating an existing marketing plan, meticulously outlines the step-by-step process of creating a new one, and emphasizes the fundamental importance of having a solid marketing plan in place. Whether you’re a budding entrepreneur, a marketing professional looking to solidify your skills, or a business owner aiming to refine your strategy, this course offers valuable insights into the core principles of marketing planning.
The syllabus highlights crucial areas such as understanding the ‘why’ behind marketing plans, the practical ‘how-to’ of their construction, and the essential ‘what-ifs’ of their evaluation. It’s an ideal starting point for anyone looking to navigate the complexities of the market and drive business growth through strategic marketing efforts.
Enroll Course: https://www.coursera.org/learn/building-a-marketing-plan