Enroll Course: https://www.coursera.org/learn/evaluar-para-el-exito-analitica-y-medicion-de-marketing
The Coursera course ‘Evaluar para el éxito: Analítica y medición de marketing’ is a highly valuable addition for aspiring and seasoned marketing professionals alike. As part of Google’s Career Certificate in Digital Marketing and E-Commerce, this course offers in-depth insights into marketing analytics, equipping learners with practical skills to analyze data from multiple sources including websites, digital channels, and e-commerce sites.
One of the standout features of this course is its focus on real-world application. It guides students through creating media plans, establishing performance targets, and effectively measuring campaign success. The course thoroughly covers essential tools such as Google Analytics and Google Ads, teaching learners to utilize key metrics and interpret data to optimize marketing strategies.
The module on measuring ROI and ROAS provides crucial knowledge for evaluating the success of marketing efforts, while the A/B testing segment offers hands-on experience in campaign optimization. Additionally, the emphasis on communicating data insights to stakeholders through visualizations and presentations ensures that learners are prepared to articulate their findings clearly and persuasively.
I highly recommend this course to marketing professionals seeking to deepen their analytical skills or organizations aiming to leverage data-driven decision-making. Whether you’re looking to enhance your campaign performance or to better understand your customer data, this course offers the tools and knowledge needed to succeed in a competitive digital landscape.
Enroll Course: https://www.coursera.org/learn/evaluar-para-el-exito-analitica-y-medicion-de-marketing