Enroll Course: https://www.udemy.com/course/marketing-analytics-marketing-strategy-models-in-excel/
Are you on the hunt for a comprehensive course that demystifies Marketing Analytics and Retail Business Management to power your business decisions? Look no further! The ‘Marketing Analytics & Retail Business Management using Excel’ course on Udemy is your ultimate guide to leveraging advanced Excel tools for critical business insights.
This course dives deep into a range of essential techniques, including various forecasting models, Market Basket analysis, market research, RFM (Recency, Frequency, Monetary) analysis, Customer Valuation, and Price Bundling analysis. What sets this course apart is its practical, hands-on approach. Each section is meticulously crafted with theoretical concepts, real-world case studies, and step-by-step tutorials on implementing these models directly in Excel. You’ll get downloadable Excel files with data and solutions, along with class notes and assignments to solidify your understanding.
The instructors, Abhishek and Pukhraj, bring invaluable experience as managers in a global analytics consulting firm, sharing practical, real-world applications of marketing analytics and forecasting. Their teaching methodology, proven by over 170,000 enrollments and thousands of 5-star reviews, focuses on teaching by example, ensuring that even complex topics are accessible.
Upon completion, you’ll be equipped to:
* Implement diverse forecasting models (linear regression, trend and seasonality models) for effective marketing strategies.
* Conduct market basket analysis to optimize store layouts for maximum sales of complementary products.
* Perform RFM analysis to enhance promotional campaign profitability.
* Utilize Excel’s Solver add-in to determine optimal price bundling for increased revenue.
* Understand customer lifetime value to make informed acquisition decisions.
* Confidently apply and discuss various marketing analytics models used in the industry.
The course structure covers everything from the basics of forecasting and data preparation for regression models to handling special events, identifying seasonality and trends, and advanced analyses like market basket, RFM, and customer lifetime value. Even if you’re new to Excel, the included crash course will get you up to speed with the advanced features needed.
For anyone looking to make data-driven decisions in marketing and retail, this course offers a robust foundation and practical skills. It’s highly recommended for business managers, executives, and students eager to apply these powerful techniques to real-world business challenges. Enroll today and start transforming your approach to marketing analytics!
Enroll Course: https://www.udemy.com/course/marketing-analytics-marketing-strategy-models-in-excel/