Enroll Course: https://www.coursera.org/learn/marketing-analytics-project
If you’re looking to elevate your marketing analytics skills and gain hands-on experience, the ‘Marketing Analytics Capstone Project’ on Coursera is an excellent choice. This course is designed to synthesize everything you’ve learned in the Foundations of Marketing Analytics specialization, giving you the opportunity to apply theoretical knowledge to real-world problems. Throughout the project, you’ll conduct exploratory data analysis, investigate relationships among variables, and develop predictive models using logistic regression—an essential tool in marketing analytics. The comprehensive syllabus guides you through defining project goals, performing data preparation, model building, validation, and comparison, culminating in a practical understanding of how to tackle marketing challenges with data-driven solutions. Whether you’re a marketing professional, data analyst, or a student aspiring to deepen your analytics expertise, this capstone is highly recommended to solidify your skills and boost your confidence in applying analytics to marketing scenarios.
Enroll Course: https://www.coursera.org/learn/marketing-analytics-project