Enroll Course: https://www.coursera.org/learn/marketingplan
If you’re looking to elevate your marketing skills and develop a comprehensive marketing plan for your own product or service, Coursera’s ‘The Marketing Plan’ course is an excellent choice. Designed to walk you through every critical stage of creating a solid marketing strategy, this course offers practical insights and hands-on assignments that make learning engaging and applicable.
The course covers four main modules: Analysis, Strategy, Implementation, and Expected Results. In the analysis phase, you’ll revisit the fundamentals of marketing and learn how to set clear, measurable objectives, using the Nissan Leaf case study as a practical example. Moving into strategy, you’ll identify target segments, position your brand effectively, and understand the trade-offs between acquiring new customers and retaining existing ones.
The third module, Implementation, dives into the 4 P’s of marketing—Product, Price, Place, and Promotion—empowering you to make informed decisions about where to allocate your marketing efforts and how to price your offering competitively. Finally, you will learn how to measure your plan’s success by creating realistic projections, profit and loss statements, and key performance metrics.
What sets this course apart is its interactive nature; weekly peer-graded assignments ensure you are applying what you’ve learned directly to your own idea or the Nissan Leaf case. Whether you’re a small business owner, aspiring marketer, or entrepreneur, this course provides valuable skills to craft a compelling and effective marketing plan.
I highly recommend ‘The Marketing Plan’ course on Coursera for anyone serious about business growth and marketing success. The step-by-step approach makes complex concepts accessible and actionable, ultimately equipping you with a vital tool for any business venture.
Enroll Course: https://www.coursera.org/learn/marketingplan