Enroll Course: https://www.coursera.org/learn/posicionamiento
In the dynamic world of marketing, a clear and compelling position for your product or service is not just beneficial, it’s essential. The Coursera course, ‘Posicionamiento: La base del éxito en la estrategia de marketing’ (Positioning: The Foundation of Success in Marketing Strategy), provides an invaluable roadmap for achieving this. This course, taught in Spanish, delves deep into the core of marketing strategy, emphasizing that effective positioning is the bedrock upon which all successful marketing plans are built.
The course is meticulously structured, beginning with a foundational introduction to positioning and its vital role within the broader marketing process. It effectively contextualizes positioning by examining the surrounding elements of a marketing plan, highlighting why a robust positioning strategy is critical for overall success. The initial module sets a strong stage, ensuring learners understand the ‘why’ before diving into the ‘how’.
Moving forward, the second module tackles ‘Segmentación’ (Segmentation). This section thoroughly explores the concept of market segmentation, its evolution, the rationale behind it, and various criteria, models, and strategies for achieving effective segmentation. Understanding your target audience is paramount, and this module equips you with the tools to identify and define those crucial segments.
The third module focuses on ‘Diferenciación y Propuesta de Valor’ (Differentiation and Value Proposition). Here, the course explains the framework of reference, points of parity, and points of difference, along with analyzing different levers and strategies for differentiation. This is where you learn to articulate what makes your offering unique and valuable to your chosen market.
Finally, the fourth module brings it all together with a comprehensive look at ‘Posicionamiento’ itself. It dissects the concept, its implementation, and shares practical tools for correct definition. Furthermore, it introduces and explains key trends and strategies that significantly impact positioning in today’s market. This concluding module empowers learners to translate their understanding into actionable strategies.
Overall, ‘Posicionamiento: La base del éxito en la estrategia de marketing’ is a highly recommended course for anyone looking to solidify their marketing foundations. Whether you’re a student, a budding entrepreneur, or an experienced marketer seeking to refine your approach, this course offers clear, actionable insights into building a winning marketing strategy by mastering the art of positioning.
Enroll Course: https://www.coursera.org/learn/posicionamiento