Enroll Course: https://www.udemy.com/course/marketingestrategico/
Are you looking to elevate your marketing game? Whether you’re a budding entrepreneur, a seasoned professional looking to upskill, or simply curious about the world of marketing, Udemy’s ‘Marketing Estrategico’ course is an exceptional resource. This comprehensive program dives deep into the core principles and advanced strategies that drive successful marketing campaigns.
The course is structured to provide a holistic understanding of marketing, covering everything from fundamental definitions and the intricate details of the Marketing Mix (with over 8 variables!) to advanced concepts like Marketing 5.0. You’ll explore the entire customer journey, understanding how to manage leads, build customer relationships, and enhance customer experience.
One of the standout features of ‘Marketing Estrategico’ is its thorough exploration of different marketing facets. The ‘Marketing Comercial’ module offers practical insights into sales, channel management, and customer relationship management (CRM). The ‘Marketing Publicitario’ section breaks down advertising operations, design principles, the nuances of ATL vs. BTL, and the power of branding. Furthermore, the ‘Investigación de Mercados’ segment equips you with the tools for market segmentation, competitor analysis, customer needs assessment, and sales forecasting.
What truly sets this course apart is its alignment with academic rigor. The instructors explicitly state that the content is equivalent to taking multiple university-level courses, including Marketing I & II, Market Research, Sales, Services Marketing, Industrial Marketing, Commercial Marketing, Public Relations, and Advertising Workshop. The extensive list of references, heavily featuring the works of marketing guru Philip Kotler, underscores the depth and credibility of the material.
From understanding foundational concepts like the Marketing Funnel and Sales Funnel to delving into advanced strategies like Customer Journey Mapping and the Ansoff Matrix, this course leaves no stone unturned. It’s an ideal preparation for anyone aiming to excel in the dynamic field of marketing. If you’re seeking a robust, well-rounded education in marketing that bridges theory and practice, ‘Marketing Estrategico’ on Udemy is a highly recommended choice.
Enroll Course: https://www.udemy.com/course/marketingestrategico/