Enroll Course: https://www.coursera.org/learn/uva-darden-digital-product-management-pt
In today’s rapidly evolving digital landscape, the role of a Product Manager (PM) has transformed dramatically. Gone are the days of simply gathering market data, writing requirements, and handing off to sales. As the course “Gestão de produtos digitais: Princípios básicos modernos” (Modern Digital Product Management: Basic Principles) on Coursera aptly states, companies relying on outdated methods are on a path to obsolescence. This course offers a comprehensive look at the modern PM’s toolkit, essential for anyone looking to build and grow successful digital products.
The syllabus is structured to guide learners through the core competencies required for effective product management. The first module, “Atingir o foco e #vencer” (Achieving Focus and #Winning), tackles the universal challenge of limited resources versus abundant ideas. It emphasizes the critical skill of identifying and championing testable customer outcomes, and how to effectively communicate this vision to stakeholders like engineering and marketing. This section is crucial for establishing a clear direction and ensuring team alignment.
Following this, “Usando os métodos atuais de gestão de produtos” (Using Current Product Management Methods) dives into the practical, actionable strategies that successful PMs employ today. It moves beyond the “build it and they will come” mentality, providing insights into analyzing growth, engagement, and monetization through both qualitative and quantitative methods. The course promises to equip learners with the knowledge to select the right methods for the right situations and to effectively advocate for them.
For aspiring product creators, “Explorando uma nova ideia de produto” (Exploring a New Product Idea) addresses the daunting reality that most new products fail. This module equips PMs with a disciplined approach to de-risking innovation, covering customer discovery, idea validation, early development, and business model design. By the end of this section, participants should have a robust process for bringing new ideas to life.
Finally, “Amplificando um produto existente” (Amplifying an Existing Product) focuses on the ongoing challenge of keeping products relevant and valuable. It highlights the statistic that less than 50% of features in successful products are regularly used, underscoring the need for continuous focus. This module teaches strategies for maintaining product freshness, ensuring user-centricity, and building sustainable programs to keep products competitive in the market.
Overall, “Gestão de produtos digitais: Princípios básicos modernos” is a highly recommended course for anyone aspiring to be a Product Manager or looking to enhance their existing product management skills. It provides a modern, practical, and results-oriented framework for navigating the complexities of the digital product world. The course’s emphasis on actionable strategies, stakeholder communication, and continuous improvement makes it an invaluable resource.
Enroll Course: https://www.coursera.org/learn/uva-darden-digital-product-management-pt