Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm
In today’s rapidly evolving digital landscape, staying ahead in marketing requires a deep understanding of new paradigms and strategies. The Coursera course ‘行銷典範轉移: 變動中的消費世界’ (Marketing in a Changing World) offers a comprehensive guide to navigating this dynamic environment. This course effectively breaks down core marketing concepts and illustrates how traditional paradigms have shifted over recent decades, especially with the rise of the internet and digital technologies.
The course is well-structured, starting from the fundamentals of marketing and customer relationship management, then progressing into strategic segmentation, targeting, and positioning (STP). It provides practical insights into brand management, emphasizing how brands carry meaning and value in today’s consumer world. One of the course’s strengths is its analysis of five major phenomena shaping consumer markets in the digital age and their implications for marketing strategies.
What sets this course apart is its focus on real-world applications, especially in the context of digital transformation. It discusses advanced topics like database marketing, the fan economy, and customer asset management—areas crucial for modern marketers aiming to cultivate loyalty and enhance customer lifetime value. The final modules delve into the complexities of customer relationship management, highlighting the importance of data-driven approaches and the influence of the changing consumer landscape.
I highly recommend this course for marketing professionals, students, and entrepreneurs eager to understand and adapt to the shifting sands of consumer behavior and branding. Whether you’re looking to refine your strategic approach or gain insights into digital marketing innovations, this course provides valuable knowledge and practical tools to succeed in today’s competitive market.
Enroll Course: https://www.coursera.org/learn/taiwan-marketing-stp-crm