Enroll Course: https://www.coursera.org/learn/uva-darden-digital-product-management
In today’s fast-paced digital landscape, the role of a product manager has evolved dramatically. Gone are the days of simply gathering market data and handing off requirements. Companies that cling to outdated product management strategies are quickly becoming obsolete. Being a product person now is a new ballgame, and if your product is primarily digital, you might be updating it multiple times a day. This is where Coursera’s ‘Digital Product Management: Modern Fundamentals’ course shines.
This comprehensive course dives deep into the modern approach to product management, equipping learners with the essential skills needed to thrive. The syllabus is thoughtfully structured, starting with ‘Achieving Focus and #Winning’. It tackles the common challenge of having more ideas and requests than resources, and teaches how to create an actionable, testable focus by identifying vivid customer outcomes. You’ll learn crucial stakeholder management skills to align everyone towards a common goal.
The second module, ‘Using Today’s Product Management Methods’, addresses the shift away from the ‘build it and they will come’ mentality. It guides you through the methods employed by today’s most successful product managers, offering practical tips for selling these methods to stakeholders. You’ll also gain insights into analyzing growth, engagement, and monetization using both qualitative and quantitative approaches, and learn which methods to apply and when.
‘Exploring a New Product Idea’ tackles the daunting reality that most new products fail. However, this section empowers you with disciplined exploration techniques to increase the probability of success. You’ll walk through customer discovery, idea testing and validation, early development, and business model design, culminating in a robust process you can implement and communicate.
Finally, ‘Amplifying an Existing Product’ focuses on the continuous effort required to keep a product fresh and relevant. It highlights the common pitfall of great products becoming irrelevant and provides strategies for keeping your product competitive and focused on delivering valuable outcomes for users. You’ll learn how to establish a focused, sustainable program for long-term product success.
Overall, ‘Digital Product Management: Modern Fundamentals’ is an outstanding course for anyone looking to excel in product management. It’s practical, insightful, and delivered by instructors who clearly have real-world experience. I highly recommend this course to aspiring product managers, current PMs looking to upskill, or anyone involved in bringing digital products to market.
Enroll Course: https://www.coursera.org/learn/uva-darden-digital-product-management