Enroll Course: https://www.coursera.org/learn/como-persuadir
Introduction
Have you ever wondered what makes certain individuals incredibly persuasive? The online course ‘¿Cómo persuadir? Jugando con palabras, imágenes y números’ (How to Persuade? Playing with Words, Images, and Numbers) on Coursera dives deep into the mechanisms of persuasion and argumentation in today’s world. This course is ideal for anyone eager to enhance their persuasive communication skills across various formats.
Course Overview
This course explains the fundamentals of persuasive communication and critical thinking, emphasizing three primary methods: words, images, and numbers. The syllabus is thoughtfully structured, guiding learners from the basics of argumentation to practical applications in everyday contexts.
Syllabus Breakdown
Week 1: Welcome
This module introduces the three formats of argumentation that the course will cover, setting the stage for how to improve persuasive abilities with each format.
Week 2: Words, Images, and Numbers in Argumentation
Here, participants are introduced to the essence of argumentation. The focus is on understanding the fundamental argumentative mechanisms widely used in 21st-century discourse.
Week 3: Playing with Words
This module explores the logical and argumentative techniques involved in word-based persuasion. Highlights include a historical look at rhetoric, argument types, fallacies, and dialectics.
Week 4: Playing with Images
Focusing on visual persuasion, this segment illustrates how images can enhance or distort arguments. It provides practical advice on optimizing imagery for impactful presentations, akin to a PowerPoint setup.
Week 5: Playing with Numbers
The final module deepens the learner’s understanding of the psychological and argumentative mechanisms in numerical contexts, crucial for data-driven arguments.
Conclusion
‘¿Cómo persuadir? Jugando con palabras, imágenes y números’ not only equips participants with knowledge but also enables practical application in both personal and professional interactions. By the end of the course, learners are better prepared to engage, influence, and persuade effectively. Highly recommended for anyone who wishes to elevate their communication game!
Enroll Course: https://www.coursera.org/learn/como-persuadir