Enroll Course: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-practice
Are you looking to elevate your understanding of pricing and sharpen your strategic decision-making skills? The Coursera course ‘Pricing Strategy in Practice’ offers a comprehensive, hands-on learning experience designed for aspiring pricing professionals and business strategists alike. Led by industry experts Ron Wilcox from Darden and Thomas Kohler from BCG, this course walks you through a real-world case involving Philips’ eco-friendly LED bulb. Through a project-centered approach, you’ll analyze various market factors—from costs and customer value to competition—culminating in a well-founded pricing recommendation.
The course’s structure is meticulously designed to build your skills step-by-step. It begins with an overview of retail market dynamics, where you’ll learn to evaluate product economics using the cost lens. Next, you’ll delve into customer value analysis via conjoint analysis, helping you understand consumer price sensitivity across different segments. The third phase involves crafting a compelling pricing strategy, incorporating market segmentation and revenue optimization techniques.
What truly sets this course apart is its adaptability to market disruptions. The final weeks simulate real-life scenarios—such as new competitors and regulations—requiring you to adapt your strategies accordingly. Plus, with insights shared by BCG pricing experts, you’ll gain valuable industry knowledge and practical tips.
Whether you’re new to pricing or looking to refine your skills, this course provides valuable tools and frameworks to help you make data-driven, strategic pricing decisions. I highly recommend it for entrepreneurs, marketers, product managers, and students eager to understand the intricacies of pricing in a competitive marketplace.
Enroll Course: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-practice