Enroll Course: https://www.coursera.org/learn/product-management-developing-and-delivering-a-new-product
Launching a new product can feel like navigating a minefield. From initial concept to eventual retirement, the journey is fraught with potential pitfalls. Fortunately, Coursera’s ‘Product Management: Developing and Delivering a New Product’ course offers a comprehensive roadmap to guide aspiring and current product managers through this critical lifecycle.
This course excels at demystifying the often-complex phases of product development and launch. It meticulously breaks down the process, starting with the crucial ‘Develop Phase.’ Here, you’ll gain a solid understanding of the activities required for success, including the roles and responsibilities within a product team, effectively illustrated through the RACI tool. The course delves into market validation and provides practical tools like a product development checklist to track progress. The hands-on lab focusing on launch activities, coupled with quizzes and exams, ensures you’re not just learning theory but actively applying it.
The ‘Qualify Phase’ module is equally robust. It addresses the often-overlooked aspect of team building, offering a checklist and introducing the Tuckman Ladder model. The creation of a Project Charter in a hands-on lab is invaluable, as is the deep dive into market investigation, persona review, competitive analysis, and the Market Requirements Document (MRD). The inclusion of Subject Matter Expert insights adds real-world context to these essential concepts.
Transitioning to the ‘Launch and Deliver Phases,’ the course continues its practical approach. It outlines the activities for a successful launch, revisits the RACI tool for clarity, and covers post-launch activities. The intersection of product and product management lifecycles is explained, along with insights into maturity and decline stages. Analyzing real-world products and defining support actions solidifies the learning.
Finally, the ‘Product Retire Phase and Next Steps’ module provides a complete picture by detailing the often-neglected retirement process. Understanding the reasons for retirement and the End of Life (EOL) plan, along with an EOL checklist, is crucial for a responsible product lifecycle management.
The course culminates in a comprehensive final project, where you’ll synthesize your learning by developing a Beta Plan, Launch Plan, Demand Generation Plan, and an End-of-Life Plan based on a provided Product Concept Document. This, along with a final graded exam, ensures a thorough assessment of your mastery.
**Recommendation:**
For anyone involved in bringing new products to market, ‘Product Management: Developing and Delivering a New Product’ is an indispensable resource. It strikes an excellent balance between theoretical understanding and practical application, equipping you with the tools and knowledge to navigate the entire product lifecycle with confidence. Whether you’re a budding product manager or looking to refine your skills, this course is a highly recommended investment.
Enroll Course: https://www.coursera.org/learn/product-management-developing-and-delivering-a-new-product