Enroll Course: https://www.udemy.com/course/seo-texte-richtig-schreiben-und-formatieren/
In today’s digital landscape, visibility is paramount. If you’re an entrepreneur, blogger, or webmaster, the question on everyone’s mind is: “How do I write content that gets found and read online?” The answer, as this excellent Udemy course, “SEO Texte richtig schreiben & formatieren: Content-Marketing,” clearly demonstrates, lies in crafting compelling, search-engine-optimized (SEO) texts.
This course, led by seasoned content marketing expert Philipp Stelzel, is a deep dive into the art and science of writing for both search engines and human readers. Philipp, with over a decade of experience and a successful blog attracting over 60,000 monthly visitors solely from Google, brings a wealth of practical knowledge to the table. Since 2015, he’s been a freelance SEO consultant, helping businesses optimize their online presence.
The course structure is logical and progressive. It begins by demystifying how search engines work and what they look for in top-ranking content. A crucial early step is keyword research, ensuring you’re writing about topics people are actually searching for. Philipp then guides you through the nuances of writing human-friendly texts, addressing crucial questions like ideal text length and crafting headlines that perform well on both search engines and social media.
Formatting is another key area covered in detail. You’ll learn about URL structure, proper heading usage (H1, H2, etc.), and how to make your content engaging with videos, images, and infographics to reduce bounce rates and increase dwell time. The course also teaches you how to strategically incorporate keywords without sounding spammy, a critical balance for effective SEO.
Furthermore, the course covers the vital aspects of internal and external linking, and how to optimize meta-data to boost click-through rates. A particularly valuable section focuses on creating evergreen content – content that remains relevant and ranks well over the long term.
What sets this course apart is its practical, actionable approach. It boasts 4 hours of content, includes free ChatGPT prompts, valuable cheat sheets and links, exercises for practice, and a commitment to regular updates (with over 2 hours of new content added in 2024, including a chapter on writing SEO texts with ChatGPT!). Plus, you receive a certificate upon completion and a 30-day money-back guarantee, making it a risk-free investment in your online success.
Philipp’s expertise shines through in his clear explanations and real-world examples. He emphasizes the dual nature of effective online writing: catering to both human readers and search engine algorithms. The course equips you with the skills to write attractive, optimized online texts that resonate with your audience and climb the search rankings.
If you’re looking to elevate your content marketing strategy and drive organic traffic to your website, this Udemy course is a highly recommended resource. It’s a comprehensive, up-to-date, and practical guide to becoming an SEO text master.
Enroll Course: https://www.udemy.com/course/seo-texte-richtig-schreiben-und-formatieren/