Enroll Course: https://www.coursera.org/learn/asasiyyat-al-ilan-ala-wasael-al-tawasol-al-ijtimai
In today’s digital landscape, effective social media advertising is no longer a luxury but a necessity for businesses looking to thrive. I recently completed the “أساسيات الإعلان على وسائل التواصل الاجتماعي” (Social Media Advertising Essentials) course on Coursera, and I can confidently say it’s an invaluable resource for anyone aiming to navigate the complexities of paid social media campaigns.
This course provides a comprehensive introduction to the world of social media advertising, with a particular focus on platforms like Facebook and Instagram. It demystifies the process of creating impactful ads, guiding learners through every crucial step. The curriculum is thoughtfully structured, starting with the fundamental ‘why’ and ‘when’ of investing in paid advertising. It then delves into the practicalities of crafting effective ad creatives, whether you’re working solo or collaborating with a team.
A significant portion of the course is dedicated to understanding the critical aspects of data, privacy, and policy. This is particularly relevant given the evolving landscape of user privacy and advertising regulations. Learning how to leverage data responsibly while adhering to privacy standards is a key takeaway that sets this course apart.
The practical application is where this course truly shines. You’ll learn how to set up and run ad campaigns directly from your Facebook Business Page and Instagram Business Account, including creating ads for Instagram Stories. The final module is a capstone project where you’ll develop a creative brief and produce your very first social media ad based on what you’ve learned. This hands-on experience is incredibly empowering and prepares you to hit the ground running.
**My Recommendation:**
I highly recommend “Social Media Advertising Essentials” to aspiring digital marketers, small business owners, and anyone looking to enhance their online advertising skills. The course is delivered in Arabic, making it accessible to a wider audience. The instructors are knowledgeable, and the content is presented in a clear, engaging manner. If you’re ready to unlock the power of social media advertising and drive tangible results for your business or clients, this course is an excellent starting point.
Enroll Course: https://www.coursera.org/learn/asasiyyat-al-ilan-ala-wasael-al-tawasol-al-ijtimai