Enroll Course: https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line
In today’s digital landscape, a strong social media presence is no longer optional for businesses; it’s essential. Coursera’s “De curtidas a leads: como interagir com os clientes on-line” (From Likes to Leads: How to Interact with Customers Online), the third course in the Google Digital Marketing & E-commerce Certificate, is a comprehensive guide to navigating the world of social media marketing. This course is designed to equip learners with the strategies needed to effectively promote a business or product online.
The course kicks off with an introduction to the significance of social media marketing, exploring common platforms and guiding you on how to select the best ones for your campaigns. It then delves into the five core pillars of social media marketing: Strategy, Planning & Publishing, Listening & Engagement, Analytics & Reporting, and Paid Social Media.
The “Strategy, Planning & Publishing” module focuses on setting clear business objectives for your social media campaigns, identifying your target audience, and building a brand identity. You’ll also learn the crucial differences between paid, owned, earned, and organic social media marketing, and discover the optimal times and frequencies for posting content.
Next, the “Listening & Engagement” section highlights the importance of social listening and introduces popular tools to help you monitor conversations. This module teaches you how to foster customer relationships and build brand authority through meaningful interactions.
The “Analytics & Reporting” module is vital for understanding the performance of your social media efforts. You’ll learn to segment analytics, utilize popular analytics tools, and interpret data to make informed decisions and drive improvements. The course also emphasizes the significance of reporting and includes a practical exercise to help you create your own reports.
Finally, the “Paid Social Media” module covers the advantages of paid advertising on social platforms, guiding you on platform selection, ad formats, and content types tailored for different social media channels. You’ll also learn how to measure the impact of your advertising campaigns and explore common types of social testing.
Overall, “De curtidas a leads: como interagir com os clientes on-line” is an invaluable resource for anyone looking to enhance their social media marketing skills. It provides a structured, practical approach to building and executing successful social media strategies. I highly recommend this course to aspiring digital marketers, small business owners, and anyone seeking to leverage social media for business growth.
Enroll Course: https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line