Enroll Course: https://www.coursera.org/learn/de-me-gusta-a-leads-interactua-con-las-y-los-clientes-en-linea
In the ever-evolving landscape of digital marketing, social media stands as a titan. For businesses aiming to connect with their audience, build brand loyalty, and ultimately drive conversions, a robust social media strategy is non-negotiable. The Coursera course, ‘De me gusta a leads: interactúa con las y los clientes en línea’ (From Likes to Leads: Interact with Customers Online), part of the Google Digital Marketing & E-commerce Professional Certificate, offers a comprehensive deep dive into this crucial area.
This course is the third in a series and effectively bridges the gap between simple social media engagement and tangible business outcomes. It begins by emphasizing the sheer importance of social media marketing, highlighting how platforms are not just for socializing but are vital channels for business interaction and content sharing. The curriculum then guides learners through selecting the most appropriate social media platforms for specific campaigns, a critical first step often overlooked.
The course is structured around five core pillars of social media marketing: strategy, planning and publishing, listening and interaction, analytics and reporting, and paid social media.
Under **Strategy, Planning, and Publishing**, you’ll learn to align social media efforts with business objectives. Key takeaways include identifying target audiences, building a distinct brand identity on social platforms, and understanding the nuances between paid, owned, earned, and organic media. Crucially, the course delves into determining optimal posting frequency and timing – essential for maximizing reach and engagement.
The **Listening and Interaction** module stresses the importance of social listening and equips you with knowledge of common tools. This section is vital for understanding customer sentiment and proactively engaging with your audience to foster relationships and build brand authority.
**Social Media Analytics and Reporting** is where data-driven decision-making comes into play. You’ll explore various analytics segments, common tools, and, most importantly, how to interpret the data to refine your strategy. The ability to create effective reports is also a key skill developed here.
Finally, **Paid Social Media** tackles the advertising aspect. This module covers the advantages of paid social, platform selection for ad campaigns, diverse ad formats, and measuring campaign impact. You’ll also learn about common testing methods in social media advertising.
**Recommendation:**
‘De me gusta a leads’ is an excellent course for anyone looking to move beyond basic social media posting and implement strategic, results-oriented campaigns. Whether you’re a student, a small business owner, or a marketing professional, this course provides actionable insights and a solid framework for social media success. The practical advice, coupled with the structured approach, makes it a highly recommended addition to any digital marketing education. It truly empowers you to turn those likes into valuable leads.
Enroll Course: https://www.coursera.org/learn/de-me-gusta-a-leads-interactua-con-las-y-los-clientes-en-linea