Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua
In the ever-evolving landscape of digital marketing, a strong social media presence is no longer optional – it’s essential. For anyone looking to harness the power of social platforms to connect with customers and drive business growth, Coursera’s “Від уподобань до потенційних клієнтів: взаємодія з клієнтами онлайн” (From Likes to Leads: Engaging Customers Online) is a must-take course. This course, the third in Google’s Digital Marketing & E-commerce Certificate program, provides a comprehensive and practical guide to developing effective social media marketing strategies.
The course is structured logically, starting with the fundamental importance of social media marketing and helping you identify the best platforms for your specific needs. It then dives deep into the five core principles of social media marketing: strategy, planning and publishing, monitoring and engagement, analytics and reporting, and paid social media advertising.
One of the most valuable aspects of this course is its practical approach. You’ll learn how to align social media campaigns with business goals, define your target audience, and build a distinct brand identity online. The distinction between paid, owned, earned, and organic media is clearly explained, providing a solid foundation for content distribution. The importance of optimal posting times and frequency is also covered, ensuring your content reaches the right people at the right moment.
The modules on monitoring and engagement are particularly insightful, highlighting how to use popular tools to track conversations and build meaningful relationships with your audience. This fosters brand loyalty and authority. Furthermore, the course excels in its coverage of analytics and reporting. Understanding how to interpret data and use it to refine your strategies is crucial, and this course equips you with the knowledge to do just that, including how to create impactful reports.
Finally, the section on paid social media advertising is a game-changer. It demystifies the process of running effective ad campaigns, from choosing the right platforms and ad formats to evaluating campaign performance and conducting essential A/B testing. This practical knowledge can significantly boost your return on investment.
Overall, “From Likes to Leads: Engaging Customers Online” is an exceptional course for anyone serious about social media marketing. It’s well-structured, packed with actionable advice, and taught in a way that makes complex concepts accessible. Whether you’re a beginner or looking to refine your existing skills, this course will undoubtedly equip you with the tools and confidence to excel in the dynamic world of social media.
I highly recommend this course to aspiring digital marketers, small business owners, and anyone looking to leverage social media for business success.
Enroll Course: https://www.coursera.org/learn/from-likes-to-leads-ua