Enroll Course: https://www.coursera.org/learn/from-likes-to-leads
In today’s digital landscape, social media has become an indispensable tool for businesses aiming to connect with their audience and drive growth. The course ‘From Likes to Leads: Interact with Customers Online,’ part of the Google Digital Marketing & E-Commerce Certificate, offers a comprehensive guide to developing effective social media marketing strategies.
This course expertly covers all five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media. It begins with the fundamentals, showing how to craft a strategic approach tailored to your business objectives. You learn to select the right platforms based on your target audience and goals, and how to create engaging content that resonates.
A standout feature of the course is its emphasis on listening and engagement. It highlights the importance of social listening tools and nurturing customer relationships to build brand loyalty and authority. The segment on analytics illustrates how to interpret data to refine your campaigns, ensuring resources are directed effectively.
The final modules cover paid social media advertising, offering vital insights into choosing ad formats, measuring campaign success, and conducting social testing. These practical lessons are invaluable for marketers seeking to maximize their return on investment.
Overall, ‘From Likes to Leads’ provides actionable, step-by-step guidance suitable for marketers at all levels. It combines strategic thinking with practical tools and real-world examples, making it a highly recommended course for anyone looking to enhance their social media marketing skills and generate tangible business results.
Enroll Course: https://www.coursera.org/learn/from-likes-to-leads