Enroll Course: https://www.udemy.com/course/social-media-strategy/
In today’s digital landscape, a robust social media strategy is no longer a luxury but a necessity for businesses, government organizations, and non-profits alike. Many professionals find themselves bogged down with the day-to-day tasks of running social media accounts, often missing the bigger picture of strategic planning. Laurel Papworth’s Udemy course, “Social Media Strategy: 9 Steps for Business and Government,” directly addresses this gap, offering a structured and comprehensive approach to building effective social media plans.
This course is designed for marketing and public relations professionals who crave more than just competitions and content broadcasting. It delves deep into the ‘why’ behind an organization’s social media presence, exploring why customers and stakeholders would want to connect. Papworth expertly guides participants through selecting the right social media platforms for their specific audience and objectives, emphasizing the importance of timing and context.
A standout feature of this course is its focus on influencer marketing and engagement. You’ll learn how to identify, monitor, and engage with key influencers and bloggers, a crucial element for expanding reach and credibility. The course also covers the entire campaign lifecycle, from initial monitoring to sophisticated measurement, ensuring that your efforts are data-driven and impactful.
Papworth’s practical approach is evident in the inclusion of a conversation diary and content calendar, complete with a downloadable document. This provides a tangible framework for planning and executing content. Furthermore, the course addresses the vital aspects of developing a distinct brand voice on social media, identifying target markets through customer avatars, and seamlessly integrating social media with websites and microsites.
What truly sets this course apart is its hands-on learning experience. It includes four project briefs for practical application, with homework assignments for each section. The active discussion area allows for questions and answers, fostering a collaborative learning environment. Originally part of the PRIA (Public Relations Institute of Australia) workshop series, this course carries the weight of professional accreditation.
Laurel Papworth, a Forbes-recognized Top 50 Social Media Influencer, brings a wealth of experience, having consulted and trained governments and corporations globally, including Sony, the United Nations, and various financial institutions. Her insights are invaluable for anyone looking to move beyond basic social media management to strategic implementation.
**Recommendation:**
“Social Media Strategy: 9 Steps for Business and Government” is highly recommended for public relations and communications professionals aiming to develop and execute sophisticated social media strategies. It’s also an excellent resource for those re-entering the workforce or seeking to expand their current roles. Small businesses will find the strategic framework incredibly useful for organizing their existing social media activities. If you want to build a social media presence that is purposeful, measurable, and impactful, this course is an essential investment.
Enroll Course: https://www.udemy.com/course/social-media-strategy/