Enroll Course: https://www.udemy.com/course/social-recruiting-campus-nachhaltige-personalbeschaffung/
In today’s competitive job market, finding the right talent can feel like searching for a needle in a haystack. Many businesses struggle with filling open positions, often relying on outdated or ineffective recruitment methods. However, a powerful solution lies within the realm of social media, and the ‘Social Recruiting Campus: Nachhaltige Personalbeschaffung’ course on Udemy offers a comprehensive, step-by-step guide to harnessing its potential.
This course, taught by Michael, CEO of Pernthaner Consulting, dives deep into the world of social recruiting, empowering participants to independently launch campaigns, generate applications, and secure hires. The curriculum is meticulously structured, starting with the fundamentals and progressing to advanced strategies.
**Course Breakdown:**
* **Introduction:** The course kicks off by defining social media recruiting, outlining the platforms covered (Meta, LinkedIn, TikTok), and explaining its growing importance and impact on recruitment efficiency.
* **Facebook Business Manager:** A thorough walkthrough of the Facebook Business Manager is provided, covering essential setup, ad account creation, payment methods, and user management – crucial for running campaigns across Meta platforms and preparing for others.
* **Recruiting Objectives:** Participants learn to set clear goals, understand employer/employee expectations, differentiate between organic and paid reach, and utilize an anamnesis form for ideal candidate matching.
* **Meta Advertising Policies:** Ensuring compliance is key, and this section details Meta’s advertising guidelines and the importance of customer support.
* **Job Campaign Preparation:** This module focuses on the essential elements of a successful job campaign, including ad structure, content creation with Canva (visuals, authentic videos, animations), crafting compelling ad copy, and leveraging the Facebook Ad Library.
* **Efficient Campaign Setup:** Learn to structure campaigns across three levels (campaign, ad set, ad), configure settings, manage budgets, duplicate campaigns, and implement effective retargeting strategies.
* **Landing Pages with Funnel Builder:** The course guides you through creating landing pages and funnels, from choosing providers to practical implementation with tools like ‘perspective,’ including mobile optimization, cookie banners, and A/B testing.
* **Performance Analysis & Optimization:** Master the interpretation of key metrics in Ads Manager, understand demographic breakdowns, and use tracking sheets for success measurement and identifying optimization opportunities.
* **Domain Configuration:** Professionalize your campaigns by learning to configure custom domains and subdomains, including SSL certificates and verification across platforms.
* **PIXEL & Conversion API (CAPI):** Essential for tracking, this section covers the setup and utilization of the Meta Pixel and CAPI for accurate campaign measurement and event verification.
* **LinkedIn & TikTok Excursions:** Extend your knowledge to other platforms, understanding the advantages of social media over traditional job portals and staying ahead of trends.
* **Automatisms (Optional):** Explore process automation with tools like Zapier to streamline recruitment workflows.
* **AI in Recruiting:** Discover how AI tools like ChatGPT, Gemini, Magic Media, and Microsoft Designer can optimize ad copy and image creation.
* **Handling Applications:** Learn efficient application management, the limitations of traditional CVs, and best practices for direct candidate communication, including a phone guide.
* **Agency vs. Self-Implementation:** Gain insights into when to hire an agency versus handling recruitment in-house, with practical tips and cost examples.
* **EXTRA: Social Media Marketing:** Understand how to apply social recruiting knowledge to customer acquisition marketing campaigns.
* **Summary:** A concise recap of the course’s key takeaways to build confidence in applying new skills.
**Why Act Now?**
The demand for skilled employees is immense, yet many companies lack effective strategies. Traditional methods are often costly and yield poor results. This course provides the roadmap to connect with candidates where they spend their time – on social media. With the right campaign strategies, you can see applications within hours or days, not weeks or months.
**What You Get:**
* 10 hours of content
* 11 downloadable course materials
* Proven practical examples
* Support from an experienced professional
* Lifetime access and future updates
* Udemy’s 30-day money-back guarantee
This course is an invaluable investment for HR professionals, recruiters, business owners, and anyone looking to revolutionize their hiring process. Michael’s expertise, coupled with the course’s practical, actionable advice, makes ‘Social Recruiting Campus’ a must-have for sustainable and successful talent acquisition.
Enroll Course: https://www.udemy.com/course/social-recruiting-campus-nachhaltige-personalbeschaffung/