Enroll Course: https://www.udemy.com/course/public-relations-startups/
In the fast-paced world of startups, gaining visibility and credibility is crucial for growth and success. Dekker Fraser’s Udemy course, “Public Relations for Startups,” offers an insightful and practical guide tailored specifically for startups looking to harness the power of public relations to fuel their growth. Taught by Dekker Fraser, an experienced marketing professional with a background at Google, Sony, and various startups, the course combines real-world case studies, innovative strategies, and modern tools to help entrepreneurs and marketers craft impactful PR campaigns.
One of the standout features of this course is the detailed examination of how a company generated $1 million in revenue within just 12 days using a PR-focused marketing strategy. Dekker introduces his innovative “3S Formula” — Soliciting, Storytelling, and Scaling — which serves as a strategic framework for startup PR efforts. The course emphasizes creative, unconventional approaches to virality, including leveraging startup advantages, influencer marketing, podcast outreach, and building relationships with journalists.
Practical skills such as writing compelling press releases, researching media outlets, and automating media outreach with tools like Sparktoro, Lemlist, and LinkedIn are thoroughly covered. The course also dives into growth hacks like direct mail pitches, piggybacking off larger brands, and SEO integration, providing a holistic approach to startup public relations.
Whether you’re launching a new product, building personal branding, or increasing awareness, this course equips you with actionable strategies and real-world examples to achieve media attention and virality. I highly recommend this course for startup founders, marketers, and PR professionals eager to accelerate their growth through modern, effective PR techniques.
Enroll Course: https://www.udemy.com/course/public-relations-startups/