Enroll Course: https://www.coursera.org/learn/supply-market-analysis
In today’s complex global supply chains, having a robust understanding of supply markets is essential for anyone involved in procurement, supply chain management, or strategic planning. The Coursera course ‘Supply Market Analysis’ offers an in-depth exploration of tools and methodologies to evaluate supply markets from various perspectives, ranging from macro to operational levels. This course is particularly valuable for professionals seeking to enhance their strategic decision-making skills.
The course is structured into three main sections. The first, ‘Welcome & Macro Level,’ introduces macroeconomic factors using tools like PESTLE analysis to understand the broader external environment impacting supply markets. The second section, ‘Industry Level,’ delves into tactical analysis through techniques such as Supply Market Segmentation, Porter’s Five Forces, and Supply Chain Mapping. These tools help you analyze industry dynamics and competitive forces. The final section, ‘Supplier Level,’ focuses on operational analysis, covering informational sources, SWOT analysis, and financial evaluation of suppliers.
What sets this course apart are the seven proven tools provided, which serve as practical frameworks to develop effective strategies, mitigate risks, and select the right suppliers. The course is enhanced by required and supplementary readings that reinforce learning, making it suitable for both beginners and experienced professionals.
I highly recommend ‘Supply Market Analysis’ to anyone looking to deepen their understanding of supply chain evaluation and strategic sourcing. Whether you are in procurement, supply chain management, or strategic planning, this course equips you with essential tools to make informed decisions and drive value within your organization.
Enroll Course: https://www.coursera.org/learn/supply-market-analysis