Enroll Course: https://www.coursera.org/learn/habilidades-negociacion

In today’s interconnected world, the ability to negotiate effectively is a cornerstone of success, both in business and in our personal lives. Coursera’s course, ‘Habilidades humanas y de negocios para negociar’ (Human and Business Skills for Negotiation), offers a comprehensive dive into this crucial skill set. This course is designed to equip participants with a deep understanding of negotiation as a human interaction, focusing on satisfying the desires and interests of all parties involved.

The course begins by laying a strong foundation in the concepts of negotiation effectiveness, emphasizing that at its core, negotiation is about human interaction. It highlights the importance of understanding oneself and the individuals with whom we engage. This initial module sets the stage for a deeper exploration of the human element that drives successful deals.

A significant portion of the syllabus is dedicated to identifying the needs of all actors in a negotiation. Participants learn to classify customer needs, understand the concept of added value, and recognize the motivational drivers behind people’s actions. The course wisely points out that “people act for their own reasons, not ours,” a critical reminder for any negotiator.

To truly understand the other side, the course delves into the power of questioning. It provides methods for approaching counterparts to foster comprehension and understanding, framing questions as a tool for providing help and advisory services. This module is invaluable for developing empathy and uncovering hidden interests.

Crafting compelling arguments is another key area covered. The course introduces the “Feature, Advantage, Benefit” (CVB) technique, teaching participants how to use words that intensify desires and manage the tension that arises from unmet needs. Crucially, it reinforces the indispensable role of active listening throughout the entire negotiation process.

Finally, the course tackles the art of overcoming objections and closing the deal. It addresses the common doubts that clients harbor, reframing these objections as opportunities. By learning how to effectively resolve these concerns, participants are guided towards successfully concluding negotiations.

Overall, ‘Habilidades humanas y de negocios para negociar’ is a highly recommended course for anyone looking to enhance their negotiation skills. It strikes an excellent balance between theoretical concepts and practical application, providing actionable strategies that can be implemented immediately. Whether you’re a seasoned professional or just starting out, this course will undoubtedly equip you with the human and business acumen needed to navigate and succeed in any negotiation.

Enroll Course: https://www.coursera.org/learn/habilidades-negociacion