Enroll Course: https://www.udemy.com/course/teaser-die-zum-weiterlesen-animieren/
In the fast-paced world of online content, capturing a reader’s attention is paramount. While a compelling headline is the initial hook, it’s the teaser that truly convinces a user to click ‘read more’ or ‘watch now.’ The Udemy course, ‘Teaser, die zum Weiterlesen animieren’ (Teasers that Encourage Further Reading), dives deep into the craft of writing these crucial introductory texts.
This course, while a natural follow-up to ‘Headlines, die zünden’ (Headlines that Ignite), is designed to be fully understandable even without prior completion. It focuses exclusively on the teaser, offering practical, real-world tips for creating engaging and informative snippets that drive reader engagement. Whether you’re a journalist, blogger, PR specialist, or simply someone who writes for the web, this course promises to elevate your writing skills.
With over 20 years of experience as a journalist for major online media, the instructor brings a wealth of practical knowledge. Her extensive experience teaching writing for the internet at various institutions, including the Bavarian Press Academy and the University of Munich, ensures a high-quality learning experience. The course is structured into 27 lessons, featuring explanatory videos, numerous examples, and two practical exercises. A downloadable eBook summarizes all the content, and a quiz allows you to test your comprehension.
The curriculum covers a comprehensive range of topics, including the importance of teasers, what makes them compelling, and their synergy with headlines. You’ll learn about optimal teaser length, the power of the first sentence, and how to avoid ‘deterrent’ teasers. The course also differentiates between teasers and pre-headers, explores various teaser formats like cliffhangers and question-based teasers, and discusses the role of images. Crucially, it addresses the fine line between effective teasers and clickbait, and provides insights into optimizing teasers for Google and Facebook.
Delivered in just two hours of video material, this course offers immense value, mirroring the content of a full-day seminar at a fraction of the cost. The practical exercises, including making deterrent teasers more appealing and crafting teasers with ramps, are particularly beneficial for honing skills. For anyone looking to significantly improve their ability to draw readers in and keep them engaged, ‘Teaser, die zum Weiterlesen animieren’ is a highly recommended investment.
Enroll Course: https://www.udemy.com/course/teaser-die-zum-weiterlesen-animieren/