Enroll Course: https://www.coursera.org/learn/conduzir-pesquisas-de-ux-e-testar-os-primeiros-conceitos
As aspiring UX designers, we understand the critical importance of user feedback in shaping effective and intuitive experiences. The fourth course in the Coursera UX Design Professional Certificate program, “Conduzir pesquisas de UX e testar os primeiros conceitos” (Conducting UX Research and Testing Early Concepts), is an indispensable step in this journey. This course doesn’t just teach you about UX research; it equips you with the practical skills to plan, execute, and analyze user studies, ultimately leading to better design iterations.
The syllabus is meticulously structured to guide learners through the entire research process. It begins with **Planning UX Research Studies**, where you learn to craft a comprehensive research plan. This includes defining project background, research goals and questions, key performance indicators, methodology, participant recruitment, and developing essential scripts. The course emphasizes the ethical considerations of UX research, ensuring user privacy and data protection are paramount.
The next module, **Conducting Research with Usability Studies**, dives into the practicalities of running a usability study. This hands-on approach teaches you how to observe participants, reduce bias, and ensure inclusivity during the research process. It’s here you’ll truly learn to gather meaningful feedback by watching users interact with your designs.
Following the data collection phase, the course moves to **Analyzing and Synthesizing Research Findings**. This section is crucial for transforming raw feedback into actionable insights. You’ll learn techniques for organizing observations, using affinity diagrams to identify themes, and extracting valuable information that will inform your design decisions.
Finally, **Sharing Research Insights to Improve Designs** empowers you to effectively communicate your findings. The course provides strategies for presenting research insights to various stakeholders, honing your presentation skills to capture attention and drive design improvements. The culmination of this module is iterating on your low-fidelity designs based on the gathered user feedback, creating refined and enhanced versions.
Overall, “Conduzir pesquisas de UX e testar os primeiros conceitos” is a highly practical and well-structured course. It provides a solid foundation for anyone looking to excel in UX research, offering the skills needed to confidently conduct studies and translate user feedback into impactful design enhancements. I highly recommend this course to anyone serious about a career in UX design.
Enroll Course: https://www.coursera.org/learn/conduzir-pesquisas-de-ux-e-testar-os-primeiros-conceitos