Enroll Course: https://www.coursera.org/learn/marketing-digital-ru
In today’s rapidly evolving business landscape, understanding the impact of digital tools on marketing is no longer optional, it’s essential. Coursera’s “Marketing in a Digital World” (Маркетинг в цифровом мире) course dives deep into this crucial topic, exploring how technologies like the internet, smartphones, and even 3D printing are fundamentally reshaping marketing strategies and consumer behavior. With over 250,000 students and recognition as one of the top 50 MOOCs of all time by Class Central, this course comes with a strong pedigree.
Developed in 2015 and updated in April 2020, the course provides a comprehensive overview of how digital transformation affects the core pillars of marketing: product, promotion, place, and price.
The syllabus is structured logically, beginning with an introduction to the course, the instructor, and the learning environment. Module 1 sets the stage by examining how digital tools empower customers to take a more active role in product development and distribution. This is a critical insight, moving beyond the traditional company-centric approach to marketing.
Subsequent modules delve into the impact of digital tools on promotion, place, and price. You’ll learn how online platforms and social media have revolutionized advertising and brand communication. The course also tackles the significant shifts in distribution channels and retail landscapes driven by e-commerce and digital technologies. Finally, it explores how digital tools are enabling consumers to have a greater influence on pricing, a fascinating aspect of modern market dynamics.
While the course was initially released in 2015, the 2020 update ensures that the content remains relevant, addressing the ongoing digital revolution. The course’s popularity and accolades speak for themselves, offering a robust foundation for anyone looking to understand or enhance their marketing skills in the digital age. I highly recommend this course to marketers, business owners, and students eager to grasp the future of marketing.
Enroll Course: https://www.coursera.org/learn/marketing-digital-ru