Enroll Course: https://www.coursera.org/learn/digital-marketing-capstone
After completing the excellent Digital Marketing Specialization on Coursera, I was eager to put my newfound knowledge to the test. The perfect opportunity arrived with the Digital Marketing Capstone, a four-week intensive course designed to simulate the real-world experience of executing a digital marketing campaign.
This capstone course is a fantastic culmination of the specialization, offering hands-on experience by having you develop a digital marketing campaign for a fictional electronics firm. Building on the strategies and research from previous courses on analytics and channels, this capstone dives deep into practical application.
The syllabus is structured logically, guiding you through each critical step of campaign development. Module 1 sets the stage with a comprehensive client and brand analysis, allowing you to understand the problem statement and your target audience. Module 2 focuses on mapping the Consumer Decision Journey, a crucial step in understanding how customers interact with a brand and identifying key objectives for your campaign.
Modules 3 and 4 are where the data truly comes to life. You’ll be collecting and analyzing data, using the Plan, Collect, Analyze, Report framework learned earlier, to build a solid foundation for your campaign. Following this, Module 4 delves into the specifics of channel and content strategy, ensuring you select the most effective platforms and messaging for your target audience.
To ensure the campaign’s success, Module 5 emphasizes the importance of a Test and Control Plan, crucial for measuring the effectiveness of your proposed strategies. Finally, Module 6 brings everything together in a comprehensive Final Digital Marketing Plan submission. This capstone is not just about learning; it’s about doing. It’s an invaluable experience for anyone looking to solidify their understanding of digital marketing and build a portfolio-worthy project.
Enroll Course: https://www.coursera.org/learn/digital-marketing-capstone