Enroll Course: https://www.coursera.org/learn/innovacion
If you’re passionate about launching innovative products tailored for emerging markets, the Coursera course “Desarrollo rápido de productos innovadores para mercados emergentes” offers an engaging and practical path to mastering this process. This course is designed to guide learners through three vital phases: Imaginación (Divergencia), Estructuración, and Convergencia. Each phase equips students with essential tools and techniques to identify market needs, design empathetic solutions, and develop prototypes that stand out.
The first phase, Divergencia, emphasizes creative thinking by exploring megatendencias sociales y tecnológicas, using methods like “Un día en la vida de…” para comprender actividades diarias y detectar oportunidades de innovación. Subsequently, the Estructuración phase leverages methodologies like Jobs-To-Be-Done and an Needs-Satisfactors matrix to analyze and select viable ideas, ensuring they are rooted in genuine customer needs.
Finally, the Convergencia phase employs techniques such as Matriz Morfológica, Storyboards, and Prototyping to refine ideas, visualize concepts, and develop tangible models of the product or service. The course culminates in a final project where students showcase their prototypes, fostering practical learning and collaborative evaluation.
Overall, this course provides invaluable insights for entrepreneurs, product developers, and innovation enthusiasts eager to make an impact in emerging markets. Its combination of theoretical knowledge and hands-on activities makes it not only educational but also highly applicable.
I highly recommend this course to anyone interested in rapid, innovative product development. Its structured approach, use of real-world methods, and focus on emerging markets make it a must-have resource for future-focused innovators.
Enroll Course: https://www.coursera.org/learn/innovacion